It's from the Path Less Pedaled (which you should definitely check out). The premise is that cyclo-tourists (cool name!) spend more time in small towns and enjoy the travel, not just the destination.
So what is Redlands doing to be part of that process, as well as a destination? We have fantastic weather, wide roads, picturesque downtown and homes, beautiful open roads in three out of four directions. Should be a recipe for success!!!
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